Brendan and Maureen
13.26% of U.S. households
(Types B01–B06)

The six Types in Upscale America are populated with mainly white, college-educated couples and families living in the metropolitan sprawl.

Most of the adults work as executives and white-collar professionals, and their upscale incomes provide them with large homes and comfortable lifestyles.

They like to spend their leisure time getting exercise – jogging, biking and swimming are popular – or shopping for the latest in-fashion and high-tech electronics. They are active in community affairs as members of businessclubs, environmental groups and arts associations.

They are selective media fans who prefer magazines and cable TV channels that cover business, fashion and the arts. Their one exception is the Internet.

These Americans are omnivorous Web users who go online for everything from banking and trading stocks to downloading music and buying merchandise.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.