Group F: Metro Fringe

Bernie and Hazel
10.63% of U.S. households
(Types F01–F05)

Metro Fringe is a collection of five racially mixed, lowermiddle-class Types located primarily in satellite cities such as Kissimmee, FL, Flint, MI, Joliet, IL, and Fresno, CA.

Many of the group's households consist of young singles and couples who work at blue-collar and service industry jobs. They tend to live in older single-family homes, semidetached houses and low-rise apartments.

Overall, this group is relatively active and pursues sports oriented lifestyles, participating in activities such as soccer and softball, rollerblading and skateboarding, go-carting and video gaming.

As shoppers, they patronize discount retailers where they buy the latest fashion and tech gear at low prices.

In their homes, they're fans of electronic media, whether it's watching youth-oriented cable channels like Spike TV, FX and Cartoon Network, or going online to chat forums and Web sites for job listings or music downloading.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.