Derrick and Danielle
11.18% of U.S. households
(Types H01–H04)

The four Types in Aspiring Contemporaries are all filled with upward strivers. The households tend to be young (Generation Xers between 18 and 34 years old), ethnically diverse (about 40 percent are minorities) and unattached (about two-thirds are single or divorced).

Yet despite traditional barriers to affluence, the members of these metropolitan types are already solidly middleclass.

Many live in relatively new homes or apartments valued at more than the national average – a reliable sign of upward mobility.

They're big culture buffs who like to see plays, movies, comics and live bands. They spend a lot of their discretionary income on the latest fashions and consumer electronics.

They are heavy media consumers, listening to jazz on the radio and reading the Sunday paper for science and technology news.

Raised on technology, they are very Internet savvy, spending their leisure time online to chat, shop, job search, send instant messages, bid in auctions and frequent dating Web sites.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.