Jose and Vanessa
6.58% of U.S. households
(Types J01–J05)

The five Types in Struggling Societies symbolize the challenges facing a significant number of economically challenged Americans.

These households tend to be disadvantaged and uneducated. With incomes half the national average and nearly a third never completing high school, they are consigned to low-level jobs in manufacturing, health care and food services.

Many of these residents are young, minorities, students and single parents trying to raise families on low incomes and tight budgets.

Without much discretionary income their activities are limited and leisure pursuits include playing sports like basketball, volleyball and skateboarding.

They shop at discount clothiers and sporting goods stores for casual apparel and athletic shoes.

In these less fortunate communities, television is the main source of entertainment, specifically reality programs, sitcoms, talk shows and sports.

This group also relates to ethnic-oriented media, creating a strong radio market for stations that play Spanish, Mexican and urban contemporary music.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.