Eddie and Annie
8.63% of U.S. households
(Types K01–K06)

As a whole, the six segments in Urban Essence make up the nation's least affluent group, a collection of relatively young minorities living in older apartments.

More than half the households consist of African-Americans and Hispanics. Many of these residents are single or single parents working at entry-level jobs in service industries.

With their low education levels and household incomes, residents lead unpretentious lifestyles. Many spend their leisure time playing sports like baseball, basketball and football.

With their above-average household size, they make a strong market for children's toys and electronic gear, especially video games, dolls and board games.

They have high rates for enjoying traditional media, reading ethnic-targeted magazines, listening to jazz and urban contemporary radio and, especially, watching television. It's hard to find a network program or cable channel that they don't view, watching comedies, cartoons, sports, soaps and game shows.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.