Michael and Melissa
0.80% of U.S. households
(Types L01–L03)

The three Types that make up Varying Lifestyles are an unconventional group. What they share is the singular experience of living in group quarters.

A majority of this group lives the unique lifestyles offered by the military and university dorm life.

Though their daily lives are different from many Americans – as well as each other – those who have the ability are more likely than average Americans to visit museums, zoos and state fairs.

They like to stay active doing aerobic exercise, hiking, bowling and playing sports like tennis, baseball and volleyball.

They are frequent travelers who vacation abroad as well as within the United States.

At home, they divide their time between the television and computer screens. They typically watch TV news, comedy programs and late-night talk shows. When online they frequent chat rooms, auction and banking sites and listen to Internet radio with a preference for rock 'n' roll.

To download the Mosaic USA Consumer Lifestyle Segmentation brochure, click here.

All groups and segments with descriptions can be found here.