Mosaic Methodology - 60 Segment System
Mosaic is a geodemographic segmentation system developed by Experian and marketed in over twenty countries worldwide. Each of the nearly one-quarter million block groups were classified into sixty segments on the basis of a wide range of demographic characteristics. The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. Mosaic is linked to the systems in other nations through the Global Mosaic. Global Mosaic is a system which links the segmentation models of a number of countries covering Europe, North America, and the Asia-Pacific region. Consisting of 10 segments (as opposed to the previous 12), the system allows for cross-national analysis and program execution.
|Group and Segment Descriptions
Group A: Affluent Suburbia
Group B: Upscale America
Group C: Small-town Contentment
Group D: Blue-collar Backbone
Group E: American Diversity
Group F: Metro Fringe
Group G: Remote America
Group H: Aspiring Contemporaries
Group I: Rural Villages and Farms
Group J: Struggling Societies
Group K: Urban Essence
Group L: Varying Lifestyles
Download the Group and Segment Descriptions.
Download the Mosaic USA Consumer Lifestyle Segmentation brochure.
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Mosaic© USA Methodology -
71 Segment System
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