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The Illusion of Precision

Posted by on Dec 16, 2015 in Blog | No Comments
The Illusion of Precision

Sometimes the increasingly prevalent marketing hype and oversell in this business simply annoys me to the point of arousing the normally dormant academic in me. When the first computerized and geo-referenced censuses were released in the United States, Canada, and Great Britain, a small but interesting industry known as Geodemographics emerged from a limited number […]