Panorama: Because location still matters.

Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions created a truly location-centric segmentation system, Panorama. Building on and integrating...

Unemployment Data Now Available for Download

A few weeks ago, in a blog post entitled Flattening the Economy, we looked at the likely effects of the COVID-19 shutdown on unemployment in several major cities. In the two weeks since then, those seeking unemployment insurance in the U.S. hit 10 million claims and...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

Mapping COVID-19 Risks

While precise data on the COVID-19 crisis are rather difficult to come by, and are often of rather suspect quality, there are some things that we seem to have learned. The virus is likely considerably more contagious than your typical seasonal flu, with steeply rising...

Snapshot Benchmarks

Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of...