Powering Smarter Market Decisions™     Toll Free 877.944.4AGS

Do Tornadoes Prefer Mobile Homes?

Posted by on Aug 27, 2020 in Blog | No Comments

Tornadoes are a dreaded natural disaster across much of the south and Midwest. There are lots of thoughts about where they strike, including urban myths that tornadoes avoid big cities, but often hit mobile homes. But are these true? It seems like tornadoes avoid big cities, and specifically the downtown areas. While large cities have […]

Sneak Peek: Wildfire Risk

Posted by on Aug 27, 2020 in Blog | No Comments

Wildfires are an annual major risk in most areas of the western United States, and while large fires often burn in the rugged and generally unpopulated mountainous areas, the combination of dry conditions, heat, and winds can often lead to major disasters along what is known as the wildland-urban interface. There are hundreds of fires […]

Private vs. Public School Attendance

Posted by on Aug 20, 2020 in Blog | No Comments

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need. Sending your children to public school or private school is […]

Interpretation of 100 Based Indexes

Posted by on Aug 20, 2020 in Blog | No Comments

Indexes are widely used in geodemographics, because they provide an easy embedded reference point which is the national average. At AGS, we use indexes for – CrimeRisk WeatherRisk QuakeRisk Absolute values are not necessarily meaningful to the user. Indexes are also widely used in AGS’ Panorama segmentation analysis, where we compare the frequency of a […]

Snapshot Analytic Tools For Site Models

Posted by on Aug 20, 2020 in Blog | No Comments

Last week we discussed using simple regression models for site performance models using our Demographic Dimensions database in order to reduce problems of multicollinearity. Often, the software that is used to ‘run the model’ are poorly integrated and may even require users to copy data from a site demographics report to the software that runs […]

Modeling with Demographic Dimensions

Posted by on Aug 13, 2020 in Blog | No Comments

Retail performance models have long utilized trade area demographics to explain differences in store sales, and for good reason – the relationship between the demographic characteristics of a store trade area and its performance are both obvious and well understood. At its simplest level, such models take the classic form of a linear regression model […]

The Dog Days of Summer

Posted by on Aug 13, 2020 in Blog | No Comments

We’ve all heard the phrase “the dog days of summer”. But where did this phrase come from? We use the phrase to refer to those hot and humid days of mid-summer, but it originates from ancient Greek culture. It was related to the rising of the star system Sirius, which in Hellenistic astrology was the […]

Cubit Planning

Posted by on Aug 6, 2020 in Blog | No Comments

Over ten years ago, I was complaining to my friend, Anthony, how painful it was to pull Census demographic data for engineering projects. Anthony said that he could build a tool to automate this painful task. We partnered up and used seed funding from a local incubator to build a working app that produced demographic […]

The Purpose of Analytics

Posted by on Aug 6, 2020 in Blog | No Comments

Many years ago, the company I worked for produced a business/daytime population report for radius studies. We did not have a complete business list but rather used the County Business Patterns which provides unedited (dirty) data at the ZIP code level only (not detailed) for the previous year (not particularly timely). The notion that we […]