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Household Data: A Heretical View

Posted by on Apr 25, 2016 in Blog | No Comments

At the heart of geodemographic analysis lies the once revolutionary but now mundane site report – a simple aggregation of geographic data within a predefined geometric or arbitrary shape – a radius, a drive time, or perhaps a ZIP code polygon.  Simple, but it serves in one way or another as the basis for most […]

The Illusion of Precision

Posted by on Dec 16, 2015 in Blog | No Comments
The Illusion of Precision

Sometimes the increasingly prevalent marketing hype and oversell in this business simply annoys me to the point of arousing the normally dormant academic in me. When the first computerized and geo-referenced censuses were released in the United States, Canada, and Great Britain, a small but interesting industry known as Geodemographics emerged from a limited number […]

Why I Really, Really Dislike The Census Metropolitan Areas

Posted by on Nov 1, 2015 in Blog | No Comments
Why I Really, Really Dislike The Census Metropolitan Areas

On site-based demographic reports, it is often helpful to have a benchmark column so that one can readily assess how a particular location is changing over time relative to a larger area.   A benchmark area should be both immediately recognizable and geographically relevant.   The notion of a metropolitan area seems like a reasonable […]