Meet the Team: Elyse
As we work through the team introductions, it is time to introduce myself, the person behind the weekly newsletter and all things marketing for AGS. Apologies if you hate my writing, or think our articles are silly or offensive. Though I promise you, Gary wrote those articles. I joined the AGS team in January after […]
Rural American Diversity
The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and should be accounted for in campaigns in order to maximize effectiveness. Retailers should pay attention to regional […]
Non-Family Households: What Are They?
Dear AGS Data Support, What is the difference between a non-family household and a family household? Family Matters in Maryland Dear Matters, Plain and simple, a non-family household is not a family household. Let us break that down further. We break the population into two main groups, with households split – Population in households […]
The Scourge of GPS
Once upon a time, the average person had a modicum of geographic awareness. Most had a Thomas Guide or Rand-McNally atlas on the back seat of the car. To navigate you had to understand the concept of multi-level spatial tiling (using the index) and compass directions, and you had to be able to select a […]
Immigration and COVID-19
The United States has always been a nation of immigrants. While the annual numbers have fluctuated dramatically, a peak of 1.8 million people were admitted as lawful permanent residents in 1991, and in most years of the last decade, the number has averaged around 1 million. The latest estimate is that nearly 45 million people […]
Data Delivery Done Right
Is your demographics provider stuck in the past? Still sending out the same database to everybody on a pre-historic physical platter which makes your otherwise despondent DVD reader feel remotely loved? These strange looking platters are interesting if you are a musician, they are gold or platinum records of your latest hit song, and you […]
Automobile Manufacturing Employment
The number of vehicles manufactured in the United States peaked in the late 1970’s just shy of 10 million (9.92 million), and in 2019 was down to 2.63 million – despite the substantial increase in population over time (1970, US Population was 203 million, 2020 is 330 million). Some of that can be attributed to […]
Shifting Corporate Culture: Offices and Employees on the Move
Earlier this year, Tesla announced that they would be opening an office in Austin, Texas that would house around 5,000 employees. With that announcement, they joined other notable companies, such as Toyota, Charles Schwab, and Fidelity that have opened offices in Texas over the last few years. While the Lone Star State has many benefits, […]
Bilingual Households
As our society becomes more diverse, there are many households where English is not the primary language spoken at home. For advertisers, marketers, and even with site selection, looking at these data variables can prove to be crucial to your plans. Using current year estimates, we took a look at bilingual households across the US. […]
2020B Sneak Peek: Non-Resident Population
The AGS ‘2020B’ release in November will include the fruits of our lockdown efforts over these past few months, most of which have been leaked on these pages. Earlier this year, we debuted a new data set: Non-Resident Population. On any given night in a normal year, upwards of nine million people are found in […]
Recent Comments