Powering Smarter Market Decisions™     Toll Free 877.944.4AGS

AGS delivers an extensive range of the highest quality demographic data products and lifestyle segmentation system. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies. Detailed methodologies for the below databases are available in a PDF document.

Estimates and Projections

The estimates and projections database includes a wide range of core demographic variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings. With over twenty-five years of experience in demographic forecasting, AGS offers the highest quality demographic estimates in the marketplace today.

We fully incorporate the Census Bureau’s American Community Survey (ACS) results. The ACS is an annual survey which results in a national rolling estimates database which replaces the decennial SF3 sample database. The ACS results at the county scale are an excellent means of tracking demographic attributes over the course of the decade.



BusinessCounts is a geographic summary database of business establishments, employment, occupation and retail sales. The core BusinessCounts data, which now utilizes the industry standard InfoGroup (formerly known as InfoUSA) database as its primary source data, includes data to the major SIC group with detailed establishment types as well as NAICS data.


Consumer Expenditures (CEX)

AGS provides current year and 5- year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures.

moreinfo-bt full-methodologySM

Retail Potential

This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line. The Consumer Expenditure data was aggregated to the merchandise line classification and then distributed to each of the major store types.



CrimeRisk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, CrimeRisk provides an accurate view of the relative risk of specific crime types at the block and block group level. This database includes the latest national and metropolitan trends from the UCR (Uniform Crime Reports) publications.


WeatherRisk and QuakeRisk

Many businesses are subject to severe loss because of natural hazards. Using historical records of various weather and earthquake phenomena, these databases provide risk assessment staff with accurate and detailed indexes of relative risk for each hazard type.



The AGS climate database includes temperature, precipitation, degree-days, and air quality measures. AGS Climate database provides details to the block group level. Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate, which is vital in merchandising analysis.



AGS has created our own segmentation system for the United States, called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system. The system consists of sixty-eight segments and reflects the accumulated experience of AGS in constructing segmentation systems both in the United States and Canada over the past three decades.


MRI Consumer Behavior Profiles

The Consumer Behavior database consists of approximately 1800 indexes of product consumption, lifestyle preferences, product ownership, and attitudes. Based on the latest MRI ‘doublebase’ survey, it offers insight into the consumption patterns and preferences of consumers.


Assets & Debts and Net Worth

This database provides an important look at the financial health of households – including information on the nature and value of both the assets and debts of households, and of the net worth of households. This database is based upon recent surveys of consumer finances undertaken by the Census Bureau, supplemented by statistical modeling in order to provide geographic estimates.


Demographic Dimensions

This innovative database consists of twenty six core “dimensions” of neighborhoods, such as “Affluence and Education” and “Government Workers” which together account for the primary differences between neighborhoods. This database had been completely rebuilt based fully upon 2010 Census and ACS data. Based on an extensive statistical analysis of over seven hundred separate demographic attributes, this database is highly useful and intended for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others. Each variable has a mean of zero and unit variance and there are no collinearity issues.


Business Dimensions

This database was built using the BusinessCounts database, with the source data from InfoGroup. The entire dataset was utilized by computing employment and establishment density, average size and percent of employment by detailed NAICS codes, and land use classification. There are twenty-eight different groups within this database. Business Dimensions is highly useful for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others.

moreinfo-bt full-methodologySM

Health Care

AGS’ Health Care utilization data consists of two separate, yet similar, database products. The first is based upon the primary diagnosis upon release from hospital and the second based on procedures undertaken by emergency departments. While there is much overlap in terms of disease, these measure two separate types of health care utilization.


Software: Freeway Drive Time System

Freeway is the drive time analysis software industry standard for over twelve years. Applied Spatial Technology (AST) has acquired the rights to Freeway from Applied Geographic Solutions, Inc.

Click here to visit AST’s website for more information.