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Panorama: Because location still matters.

Posted by on Apr 9, 2020 in Blog | No Comments

Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions created a truly location-centric segmentation system, Panorama. Building on and integrating the existing suite of AGS modeling and analytical tools, Panorama creates actionable perspective on an increasingly complex and rapidly churning […]

Unemployment Data Now Available for Download

Posted by on Apr 9, 2020 in Blog | No Comments

A few weeks ago, in a blog post entitled Flattening the Economy, we looked at the likely effects of the COVID-19 shutdown on unemployment in several major cities. In the two weeks since then, those seeking unemployment insurance in the U.S. hit 10 million claims and it is clear that the extended shutdown will have […]

20A Release: MRI Dataset Updates

Posted by on Apr 2, 2020 in Blog | No Comments

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or product types. These changes, whether new, modified, or […]

Mapping COVID-19 Risks

Posted by on Apr 2, 2020 in Blog | No Comments

While precise data on the COVID-19 crisis are rather difficult to come by, and are often of rather suspect quality, there are some things that we seem to have learned. The virus is likely considerably more contagious than your typical seasonal flu, with steeply rising mortality rates above age 60 when other health conditions are […]

Snapshot Benchmarks

Posted by on Apr 2, 2020 in Blog | No Comments

Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of benchmarking capabilities – both as separate columns in a report […]

A Map is Worth a Thousand Reports when Created with AGS Data

Posted by on Mar 26, 2020 in Blog | No Comments
A Map is Worth a Thousand Reports when Created with AGS Data

For over 30 years, clients have been working with MarketMAPS & GbBIS to create an understanding of the impact of geography, location and demographics on their organization. They use our products and services to apply that understanding to better manage operations and achieve their goals. The visual representation of information is a key element to […]

Flattening the Economy

Posted by on Mar 26, 2020 in Blog | No Comments

A black swan event. We have all heard of it, but who could have imagined that the black swan would be a virus running amok, having graciously been given free airline tickets to a globally connected economy. Obviously, nobody saw this coming. On the plus side, we have learned new concepts — social distancing and […]

Census Day is April 1!

Posted by on Mar 26, 2020 in Blog | No Comments

Forget April 15th, for AGS the key date this year is April 1st, the day the census is officially conducted. For most people, the survey instrument came in the mail mid-March, delivered by address each with address specific logon credentials. “Filling out” the census online took very little time, as it really asks very little […]

Why AGS: Historic Census Data

Posted by on Mar 19, 2020 in Blog | No Comments

One of the things that makes AGS so unique as a provider of demographics is our considerable library of historical census data, all on current boundaries. The primary difficulty with temporal analysis of census data is that the geographic “containers” change regularly, making analysis even at the county level difficult because of the successive changes […]

Data in use: Crime and Place App

Posted by on Mar 19, 2020 in Blog | No Comments

From time to time, we will highlight companies that are using our data in unique and innovative ways. Crime and Place is an iOS mobile application that provides neighborhood scale crime risk information nationwide. Perfect for those modern-day explorers who love the road trip to parts unknown, Crime and Place uses AGS’s long trusted CrimeRisk […]