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Business Demographics: Data Sources and Methodology Matter

Posted by on Apr 23, 2020 in Blog | No Comments

A comprehensive site analysis should go beyond residential demographics to include the demographics of the businesses in the area, since for many retailers and most restaurants the employees at local businesses contribute significantly to locational success. For twenty-five years, AGS has worked diligently to provide enhanced business demographics which are detailed, accurate, and timely. To […]

Meet John, Director of Sales

Posted by on Apr 23, 2020 in Blog | No Comments

The AGS team is growing! We are pleased to announce the addition of John Hobson, serving as Director of Sales. John has over 30 years of experience in the data and GIS world. We hope that you enjoy learning more about John. John begin his career in the early 1980’s with industry demographics pioneer Urban […]

Hybrid Weather Risk

Posted by on Apr 16, 2020 in Blog | No Comments

No matter where you live, there is some kind of weather related natural disaster that can affect you and your home. For some of the country, there may actually be more than one weather risk. April typically means spring has arrived, though tell that to those that are still receiving measurable amounts of snow. With […]

COVID-19 Resources

Posted by on Apr 16, 2020 in Blog | No Comments

During these uncertain times, data people do, well, what data people do: look for more data. We gather, collect, and analyze all the data that we can find. It comforts us, and it helps us ask the tough questions. We have been sharing what we can, specifically sharing our new unemployment data, free for download. […]

Panorama: Because location still matters.

Posted by on Apr 9, 2020 in Blog | No Comments

Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions created a truly location-centric segmentation system, Panorama. Building on and integrating the existing suite of AGS modeling and analytical tools, Panorama creates actionable perspective on an increasingly complex and rapidly churning […]

Unemployment Data Now Available for Download

Posted by on Apr 9, 2020 in Blog | No Comments

A few weeks ago, in a blog post entitled Flattening the Economy, we looked at the likely effects of the COVID-19 shutdown on unemployment in several major cities. In the two weeks since then, those seeking unemployment insurance in the U.S. hit 10 million claims and it is clear that the extended shutdown will have […]

20A Release: MRI Dataset Updates

Posted by on Apr 2, 2020 in Blog | No Comments

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or product types. These changes, whether new, modified, or […]

Mapping COVID-19 Risks

Posted by on Apr 2, 2020 in Blog | No Comments

While precise data on the COVID-19 crisis are rather difficult to come by, and are often of rather suspect quality, there are some things that we seem to have learned. The virus is likely considerably more contagious than your typical seasonal flu, with steeply rising mortality rates above age 60 when other health conditions are […]

Snapshot Benchmarks

Posted by on Apr 2, 2020 in Blog | No Comments

Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of benchmarking capabilities – both as separate columns in a report […]

A Map is Worth a Thousand Reports when Created with AGS Data

Posted by on Mar 26, 2020 in Blog | No Comments
A Map is Worth a Thousand Reports when Created with AGS Data

For over 30 years, clients have been working with MarketMAPS & GbBIS to create an understanding of the impact of geography, location and demographics on their organization. They use our products and services to apply that understanding to better manage operations and achieve their goals. The visual representation of information is a key element to […]