Panorama
Demographic Segmentation for Real-World Neighborhoods
Panorama is AGS’s proprietary segmentation system, organizing U.S. neighborhoods into 68 clusters based on lifestyle, income, family structure, housing type, and consumer behavior.
These 68 clusters are designed to reflect distinct neighborhood types. While they can be grouped into broader themes, AGS encourages users to create their own segment groupings based on their specific objectives.
Whether you’re planning a new site, targeting a campaign, or profiling your customers, Panorama helps you understand the people behind the numbers.
What’s Included
- 68 unique neighborhood clusters based on real-world lifestyle and demographic patterns
- Clusters can be grouped flexibly—no fixed segment rollups
- Spatially coded at the Census block group level
- Includes detailed cluster descriptions, behavioral summaries, and demographic data
- Built for compatibility with AGS datasets and major mapping platforms
Built for Industry
Retail
Target messaging and promotions to neighborhoods that align with your brand’s audience, values, and spending patterns.
Healthcare
Understand the population mix around each clinic or hospital to guide outreach, education, and expansion strategies.
Real Estate
Analyze neighborhood type and lifestyle segmentation to shape pricing, development, and marketing strategies.
Restaurants & Foodservice
Identify ideal customer clusters based on cuisine preferences, household composition, dining habits, and more.
Marketing Agencies
Build smarter campaigns using segment-based targeting at the ZIP, tract, or block group level.
Public Sector & Outreach
Tailor messaging and services to meet the cultural and lifestyle context of each community.
Delivery Formats
- Flat files with Census block group linkage
- Mapping-ready datasets for GIS integration
- Available as a standalone or bundled with AGS Premier Package
Methodology for Panorama’s Data
Panorama is built using U.S. Census and American Community Survey (ACS) data, with variables carefully selected for geographic stability, relevance, and interpretability.
Each cluster is statistically modeled to reflect distinct neighborhood patterns, ensuring clear, repeatable results for segmentation and targeting.
Each cluster is statistically modeled to reflect distinct neighborhood patterns, ensuring clear, repeatable results for segmentation and targeting.
Documentation & Support
AGS provides full descriptions and demographic profiles for each cluster and segment. Our team is available to help you apply Panorama to your models, outreach plans, or marketing tools.